{"id":3818,"date":"2026-08-03T14:26:54","date_gmt":"2026-08-03T19:26:54","guid":{"rendered":"https:\/\/cloudamize.com\/?p=3818"},"modified":"2026-08-14T07:23:21","modified_gmt":"2026-08-14T12:23:21","slug":"stack-your-aws-funding-how-partners-use-ola-map-and-isv-tooling-with-cloudamize","status":"publish","type":"post","link":"https:\/\/cloudamize.com\/en\/stack-your-aws-funding-how-partners-use-ola-map-and-isv-tooling-with-cloudamize\/","title":{"rendered":"Stack Your AWS Funding: How Partners Use OLA, MAP, and ISV Tooling with Cloudamize"},"content":{"rendered":"<p>AWS gives partners three distinct ways to fund a migration \u2013 <a href=\"https:\/\/aws.amazon.com\/optimization-and-licensing-assessment\/\" target=\"_blank\" rel=\"noopener\">OLA<\/a>, <a href=\"https:\/\/aws.amazon.com\/migration-acceleration-program\/\" target=\"_blank\" rel=\"noopener\">MAP<\/a>, and more recently the <a href=\"https:\/\/aws.amazon.com\/marketplace\/pp\/prodview-pvphzchuw4q2a\" target=\"_blank\" rel=\"noopener\">ISV Tooling Funding Program<\/a>, which spans both OLA and MAP. Used separately, they each individually help. Used together, they compound, resulting in deeper discovery, faster funding approval, and a fully-funded runway from first assessment to migration execution.<\/p>\n<p>More and more partners are seeking clarity on which program is best suited for their needs, how much is covered by AWS\u2019 funding, and how they can initiate the process with us. Here\u2019s the full breakdown.<\/p>\n<h2><span style=\"font-weight: 400;\">AWS Optimization of Licensing Assessment (OLA) Program<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cloudamize helped AWS build this program more than six years ago. Initially, as the name suggests, the premise of the program was highly focused on optimizing licensing as customers migrated to the Cloud. Over time, an OLA has greatly evolved to include many additional value-add elements. Cloudamize continues to be one of AWS\u2019 lead third-party platforms in this space, providing not only the licensing insights, but also workload right-sizing, multiple modernization pathways, storage analyses, and application dependency mapping as part of the OLA engagement.\u00a0<\/span><\/p>\n<p><b>OLA at a glance:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any partner can kick off an OLA directly with Cloudamize<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Cloudamize Platform License and TAM support are fully funded by AWS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AWS OLA Certified Partners can also receive additional cash from AWS for initiating an OLA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AWS typically asks for an estimated ARR of $125K or greater, but exceptions can be made with a clear business case<\/span><\/li>\n<\/ul>\n<p><b>What a Cloudamize-powered OLA engagement includes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Live data collection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Multiple TCO designs spanning a mix of right-sizing, commercial savings plans, and modernization pathways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A fully customizable TCO Design to meet the specific needs of the customer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Application-centric and Server-centric migration planning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">World-class human support at every step of the process<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">AWS Migration Acceleration Program (MAP)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As AWS\u2019s flagship migration program, MAP was built to accelerate enterprise cloud adoption by providing financial incentives that offset the &#8220;double bubble&#8221; cost of running two environments during a migration. Over time, MAP has evolved into a highly structured, three-phase framework (Assess, Mobilize, and Migrate &amp; Modernize) designed to reduce risk and speed up delivery. Cloudamize serves as a critical engine for the Assess and Mobilize phases, providing the foundational discovery, comprehensive TCO modeling, and deep application dependency mapping required to build the business case. From there, Cloudamize&#8217;s MIGRATE capabilities seamlessly bridge the gap into execution, drastically streamlining the heavy lifting of the Mobilize phase.\u00a0<\/span><\/p>\n<p><b>MAP at a glance:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Three-Phase Framework<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Funding and milestones are broken down into Assess (readiness), Mobilize (planning and foundation), and Migrate &amp; Modernize (execution).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dual Financial Incentives<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> AWS promotional credits offset customer\u2019s overlapping infrastructure costs, alongside while partners earn cash incentives for the execution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Partner Requirements<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Leading full MAP engagement and unlocking maximum funding typically require the executing partner to hold the AWS Migration Competency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target Spend<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> AWS typically requires an estimated projected ARR of $500K or greater for full MAP (though specialized tracks like MAP Lite or SMB exist for smaller workloads).<\/span><\/li>\n<\/ul>\n<p><b>What a Cloudamize-powered MAP engagement includes<\/b><strong>:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accelerated Funding Approv<\/b><strong>a<\/strong><span style=\"font-weight: 400;\"><strong>l:<\/strong> Deep, automated discovery data that perfectly satisfies AWS\u2019s rigorous business case requirements for the Assess phase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Streamlined Mobilize Phase with MIGRATE<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Seamlessly transition from planning to execution by leveraging our MIGRATE capabilities to easily convert deep application dependencies into actionable, highly accurate migration move-groups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>MAP-Adjusted TCO Designs<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Customizable cost models that automatically factor in MAP credits alongside right-sizing and commercial savings plans, helping to accelerate customer sign-off.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tagging Readiness<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Clear insights into infrastructure mapping to ensure proper MAP 2.0 resource tagging, guaranteeing the customer captures all eligible credits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>World-class Human suppor<\/b><strong>t<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Expert guidance at every step of the process to help you navigate data collection, wave planning, and the AWS funding ecosystem.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Old MAP Challenge \u2013 and Why ISV Tooling Changes IT<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For years, AWS expected partners to share MAP funding with ISV tools like Cloudamize. But the reality was that Partners were leveraging that funding to stretch the value of what they delivered to the customer. The ISV Tooling Offer Funding Program was built to close that gap.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">ISV Tooling Offer Funding Program<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The ISV Tooling Offer Funding program was formalized in 2025, with a few simple goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fund the ISV tool directly. <\/b><span style=\"font-weight: 400;\">AWS pays Cloudamize funding straight, instead of routing it through the partner\u2019s MAP allocation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stack with existing funding programs.<\/b><span style=\"font-weight: 400;\"> Migration partners keep every MAP dollar they receive and use the ISV Tooling Offer Funding to fund the use of Cloudamize throughout the entirety of the MAP engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Lower the overhead for partners.<\/strong> Cloudamize handles all of the AWS funding requests, cash claims, etc. \u2014 partners don\u2019t have to.<\/span><\/li>\n<\/ul>\n<p><b>The eligibility criteria for Migration Partners to use ISV Tooling are:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The partner must be MAP eligible, have a migration competency, <\/span><b>OR<\/b><span style=\"font-weight: 400;\"> have a modernization competency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The opportunity must be $125K+ ARR, and contain one of the following workload types:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">VMware<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Microsoft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Oracle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">SAP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Mainframe<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer must be committed to migrate workloads. The funding is ARR-based, so this is a key element.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Putting It All Together<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s the recipe for success that we\u2019ve seen partners use over the past 18 months<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Cloudamize to run an OLA with the customer<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> This can be an early stage prospect or a customer that\u2019s ready to migrate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Cloudamize\u2019s outputs to accelerate MAP funding submission. <\/b><span style=\"font-weight: 400;\">Our automated outputs (reports, AWS calculator link, etc.) reduce the effort needed to build the MAP submission package.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make the most of your OLA license while MAP funding is still pending.<\/b><span style=\"font-weight: 400;\"> Begin to leverage the PLAN components of Cloudamize to organize the applications and migration strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Extend Cloudamize with ISV Tooling Funding<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> Once MAP is approved, we\u2019ll extend your access to Cloudamize for up to an additional 12 months. This enables you to leverage the planning and migration automations.<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs.png\" data-rel=\"lightbox-image-0\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3827 size-large\" src=\"http:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs-1024x462.png\" alt=\"AWS Funding Programs\" width=\"1024\" height=\"462\" srcset=\"https:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs-1024x462.png 1024w, https:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs-300x135.png 300w, https:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs-768x346.png 768w, https:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs-1536x693.png 1536w, https:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs-1568x707.png 1568w, https:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs-400x180.png 400w, https:\/\/cloudamize.com\/wp-content\/uploads\/2026\/08\/AWS-Funding-Programs.png 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Common Questions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Q:<\/strong> Can I use Cloudamize with Transform?<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>A:<\/strong> Yup! We\u2019re now fully integrated (<a href=\"https:\/\/cloudamize.com\/en\/cloudamize-integrates-with-aws-transform-maximizing-map-incentives\/\">Read more<\/a>). And <\/span><b>you\u2019re eligible for the $5K (MAP Lite) or $10K (MAP 2.0) partner cash<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Q:<\/strong> Do I have to use MAP funding to get access to ISV Tooling funding to support Cloudamize?<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>A:<\/strong> Nope! The two are independent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Q:<\/strong> Can I re-run data collection at the start of the MAP engagement?<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>A:<\/strong> Yup! We recommend it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AWS gives partners three distinct ways to fund a migration \u2013 OLA, MAP, and more recently the ISV Tooling Funding Program, which&#8230;<\/p>\n","protected":false},"author":87,"featured_media":3822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-3818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stack Your AWS Funding: OLA, MAP &amp; ISV Tooling | Cloudamize<\/title>\n<meta name=\"description\" content=\"See how AWS partners stack OLA, MAP, and ISV Tooling Offer funding with Cloudamize \u2014 from first assessment through migration, fully funded.\" \/>\n<meta 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